Close the solar deals that drift after the appointment.
In 3 weeks you'll know where deals stall across your sales cycle, from no-shows to cancellations before install, priced in dollars.
What it looks like fixed, and what it looks like today
These are the stages I check first for solar companies. Most lose the most money at one or two of them, and the audit tells you which.
What closing a few more is worth
Illustrative example: a residential solar installer with 150 leads a month, a $28,000 average job and a 12% close rate today.
Illustrative numbers, not client results. Run your own numbers.
| Close rate | Added per month | Added per year |
|---|---|---|
| 12% → 13% | +$42,000 | +$504,000 |
| 12% → 14% | +$84,000 | +$1,008,000 |
| 12% → 15% | +$126,000 | +$1,512,000 |
The numbers you'll finally see
The Breakdown prices each of these from your own data and compares it to your own best month, rep or location.
- Appointment show rate by lead source
- Proposal-to-sign rate by rep
- Days from proposal to signature
- Financing approval rate
- Cancellation rate before install
Questions from solar companies
How can solar companies reduce cancellations?
Stay in contact between signature and installation: a clear timeline, regular updates and a named point of contact. Silence during the wait is when buyers second-guess.
Why do solar appointments no-show?
Often because the lead wasn't confirmed or didn't fully understand what the appointment was for. Confirmation calls and reminders that restate the purpose help.
Book more replacement jobs from the calls you already get.
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See how →Find out what your business is leaving on the table.
Bring your lead count, close rate and average deal. In 30 minutes you'll know whether there's $50,000+ a year to recover. If there isn't, I'll tell you.