Stephen Matsumoto
Find my leaks
Law Firms

Sign more of the cases that already call you, including the ones that call at night.

In 3 weeks you'll know where cases are lost at intake, priced in dollars, with a ranked plan to fix it.

What changes

What it looks like fixed, and what it looks like today

These are the stages I check first for law firms. Most lose the most money at one or two of them, and the audit tells you which.

01After-hours inquiries answered tonight, not tomorrowToday: calls and forms outside office hours wait until morning.
02Every good case qualified the same wayToday: different staff qualify differently, and good cases slip through.
03Consultations booked on the first callToday: qualified prospects hang up without a time on the calendar.
04Retainers signed with a clear next stepToday: prospects leave the consultation without an agreement or a follow-up.
05Your best referral sources known and nurturedToday: sources aren't tracked, so the best ones go unthanked.
The math

What closing a few more is worth

Illustrative example: a practice where the average signed case is worth about $9,000 in fees with 80 leads a month, a $9,000 average job and a 20% close rate today.

Illustrative numbers, not client results. Run your own numbers.

Same leads, same average job. Only the close rate changes.
Close rateAdded per monthAdded per year
20% → 21%+$7,200+$86,400
20% → 22%+$14,400+$172,800
20% → 23%+$21,600+$259,200
What I measure

The numbers you'll finally see

The Breakdown prices each of these from your own data and compares it to your own best month, rep or location.

  • Minutes from inquiry to first contact
  • After-hours response rate
  • Qualified-to-consultation rate
  • Consultation-to-signed rate
  • Signed cases by referral source

What you get from the Breakdown →

FAQ

Questions from law firms

How can a law firm improve intake conversion?

Respond fast at every hour, use one written qualification process for every intake staff member, and book the consultation on the first call. Then measure consultation-to-signed rate by staff member.

Does this include legal marketing compliance?

No. I work on the intake and conversion process. Advertising and solicitation rules vary by state bar, so the firm's attorneys remain responsible for compliance.

Other industries

Find out what your business is leaving on the table.

Bring your lead count, close rate and average deal. In 30 minutes you'll know whether there's $50,000+ a year to recover. If there isn't, I'll tell you.

Find my lost revenuestephen@gokucorp.com