Turn more DMs into booked treatments, not just consults.
In 3 weeks you'll know where clients drop off between the first message and the treatment chair, and what each drop costs you a year.
What it looks like fixed, and what it looks like today
These are the stages I check first for med spas. Most lose the most money at one or two of them, and the audit tells you which.
What closing a few more is worth
Illustrative example: a med spa focused on injectables and body treatments with 220 leads a month, a $2,400 average job and a 24% close rate today.
Illustrative numbers, not client results. Run your own numbers.
| Close rate | Added per month | Added per year |
|---|---|---|
| 24% → 25% | +$5,280 | +$63,360 |
| 24% → 26% | +$10,560 | +$126,720 |
| 24% → 27% | +$15,840 | +$190,080 |
The numbers you'll finally see
The Breakdown prices each of these from your own data and compares it to your own best month, rep or location.
- Response time to DMs and forms
- Consult show rate
- Consult-to-treatment rate
- Rebooking rate before checkout
- Active memberships
Questions from med spas
How can a med spa reduce consult no-shows?
Confirm every consult right after booking, send reminders before the appointment, and consider a deposit for higher-value consults. Tracking show rate by booking source shows which channels need extra confirmation.
What should a med spa measure besides new leads?
Consult-to-treatment conversion, rebooking rate and active memberships. Lifetime value drives profit far more than first-visit revenue.
How fast should a med spa respond to Instagram DMs?
As fast as a phone call. Many aesthetic inquiries come through DMs, and the client is often messaging several practices at the same time.
Book more replacement jobs from the calls you already get.
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See how →Find out what your business is leaving on the table.
Bring your lead count, close rate and average deal. In 30 minutes you'll know whether there's $50,000+ a year to recover. If there isn't, I'll tell you.