Sign more of the roofs you already inspect.
In 3 weeks you'll know where jobs stall between inspection and signed contract, priced in dollars, with a ranked plan to fix it.
What it looks like fixed, and what it looks like today
These are the stages I check first for roofing companies. Most lose the most money at one or two of them, and the audit tells you which.
What closing a few more is worth
Illustrative example: a residential roofing company with 90 leads a month, a $16,000 average job and a 22% close rate today.
Illustrative numbers, not client results. Run your own numbers.
| Close rate | Added per month | Added per year |
|---|---|---|
| 22% → 23% | +$14,400 | +$172,800 |
| 22% → 24% | +$28,800 | +$345,600 |
| 22% → 25% | +$43,200 | +$518,400 |
The numbers you'll finally see
The Breakdown prices each of these from your own data and compares it to your own best month, rep or location.
- Minutes from lead to first call
- Inspection show rate
- Inspection-to-estimate rate
- Estimate close rate by rep
- Share of jobs closed with financing
Questions from roofing companies
Why do roofing estimates go cold?
Usually because follow-up stops after one or two attempts, financing isn't clear, or nobody schedules a next step at the estimate. A written follow-up cadence and a scheduled next step on every estimate fix most of it.
How do roofing companies handle lead spikes after storms?
Plan for them before they happen: instant automated responses, a clear overflow process for booking inspections, and confirmations on every appointment so crews aren't wasting trips.
What close rate should a roofing company track?
Track close rate at each step, not just overall: lead to inspection, inspection to estimate, and estimate to signed contract. The weakest step is where the money is.
Book more replacement jobs from the calls you already get.
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See how →Pool BuildersSign pool projects before the build window closes.
See how →Law FirmsSign more of the cases that already call you.
See how →Find out what your business is leaving on the table.
Bring your lead count, close rate and average deal. In 30 minutes you'll know whether there's $50,000+ a year to recover. If there isn't, I'll tell you.